【ai精翻】指导职业道路

指导商业广告、故事片和音乐视频的完整指南

• 139节课
• 24.5小时的教学视频
• 21个播客

进入导演行业有很多途径，但要想真正取得成功，正确的职业发展路线图能帮你避开不必要的陷阱。“导演职业之路”由美国电影摄影师学会会员 (ASC) 的 Shane Hurlbut 设计和策划，旨在指导你成为商业和叙事导演。

在我们的导演职业发展路径中，你将学习片场礼仪和规程，以及商业广告的准备和理论知识，并结合 Cheerios、Prudential、Coors Lite 和其他品牌的案例研究。之后，我们将转向叙事电影，深入探讨准备和理论的细微差别。在此基础上，我们将深入分析《终结者2019》、《半职业球员》和《死亡陷阱》等剧情片中的场地阻挡和镜头运动。之后，我们将回归音乐视频导演的领域，你将学习具体的准备流程和方法，并以 Keith Urban 的音乐视频为参考。

我们通过探索创造性关系、反省相机运动和动机以及镜头和构图来结束这一路径。

模块 1 — 导演的片场礼仪和礼节

• 行业弹性
• 如何成为行业领导者
• HA 播客：第 15 集行业领导力与态度
• HA 播客：第 24 集：职业道德与领导力
• 激励你的电影制作团队
• HA 播客：第 27 集《片场的镇静》
• 作为电影制作人如何传达你的想法
• HA 播客：第 31 集 沟通是关键
• HA 播客：第 21 集：商业网络和船员态度
• HA 播客：第 19 集：保持工作与生活的平衡
• HA 播客：第 29 集：开拓你的道路
• HA 播客：第 53 集做好准备
• HA 播客：第 47 集《成长的烦恼》
• HA 播客：第 16 集 电影职业要点
• HA 播客：第 42 集：培养你的创意声音
• HA 播客：第 40 集：相信你的直觉
• HA 播客：第 45 集 执行射击
• HA 播客：第 48 集：集中注意力
• HA Podcast: EP 56 Filmmaking Family Relationships
• Walkie-Talkie Film Production Channels
• Walkie-Talkie Etiquette for Filmmakers
• Walkie Talkie Lingo on Set Communication

Module 2 — A Director’s Commercial Prep & Theory: Case Studies

• 01 What is a commercial director
• 02 How I got started directing for advertisers
• 03 Why does a Director take a job
• 04 How does the Director get hired
• 05 Pre-Production
• 06 Casting with the Brady Method
• 07 How to run your Tech Scout
• 08 Pre Production Meeting
• 09 Night before shoot
• 10 Rules of Engagement on set
• 11 How to plan your shoot day
• 12 How I work with my film crew
• 13 Respect chain of command
• 14 How I work with actors
• 15 Overdeliver
• 16 Post Production
• 17 Case Study Introduction
• 18 Case Study Part I – ADVENTUROUS
• 19 Case Study Part II – CAREER DAY
• 20 Put yourself in a box
• 21 Thank you
• 22 Concussion Protocol PAT BTS Masterclass only

Module 3 – Shadowing a Commercial Director

• 01-Start with a Creative Mindset
• 02-Creativity Plus Craft
• 03-Develop Your Own Directing Approach
• 04-From Screenplay to Reality
• 05-Tone Plus POV
• 06-Maximize Performance in Prep
• 07-Prepping with Your Team and the Agency: Part 1
• 08-Prepping with Your Team and the Agency: Part 2
• 09-Mirror Gag On Stage: Part 1
• 10-Mirror Gag On Stage: Part 2
• 11-Ice Cream Scene
• 12-Car Interior On Stage
• 13-Last Day Beard Stubble
• 14-Commercial Directing in the Edit Bay
• 15-Feedback & Revisions
• 16-Closing Remarks

Module 4 — Cheerios

• Commercial Directing: From Concept to Creation
• How To Achieve the Commercial Director’s Vision

Module 5 — Prudential

• Commercial Cinematography – Prudential: Concept and Directors Treatment
• Commercial Cinematography – Prudential: Concept and Directors Treatment: PT 2
• Commercial Cinematography – Prudential: Locations: A Nationwide Scout PT 3
• Commercial Cinematography – Prudential: Uniting 180 Shooters PT 4
• Commercial Cinematography – Prudential: Communication Tech PT 5
• Commercial Cinematography – Prudential: Post Production PT 6

Module 6 — Coors Lite

• What To Include in a Director’s Treatment: Coors Light Part 1
• How To Control and Diffuse Sunlight: Coors Light Part 2
• How To Light and Expose a Bar Scene: Coors Light Part 3
• Replicating the Sun with Artificial Light: Coors Light Part 4
• How To Light Liquids: Coors Light Part 5
• How To Light Beer in a Glass: Coors Light Part 6
• Lighting Cans and Bottles: Coors Light Part 7

Module 7 — Trane

• How To Prep a Commercial: Trane Part 1
• How To Plan, Plot, and Shot List a Commercial: Trane Part 2

Module 8 — Case IH

• How To Build Your Treatment and Get the Job: Commercial Directing
• How To Prep for the Agency Phone Call: Commercial Directing
• How To Prep for the Pre-Production Meeting: Commercial Directing
• Delivering the Vision on Shoot Day: Commercial Directing

Module 9 — Century 21

• How a Director Preps a Commercial: Century 21

Module 10 — Acura

• 05 How To Shoot Car Commercials at Night: Acura

Module 11 — US Cellular

• Commercial Directing: The Secret Behind Successful Treatments
• Commercial Directing: How To Successfully Pitch a Location
• Commercial Directing: Ways to Optimize Efficiency
• Commercial Directing: The Keys to Getting Hired

Module 12 — A Director’s Narrative Prep & Theory: Case Studies

• Breaking Down Your Screenplay
• Selecting Your Aspect Ratio
• Blocking and Matching Coverage
• HA Podcast: Ep 25 Planning Your Coverage
• Light for Specific Camera Blocking: Master to Close Up
• How To Rehearse Block Light and Shoot a Scene: Illumination Experience
• HA Podcast: Ep 13 Setting Up Rules of Engagement for Your Characters
• HA Podcast: Ep 32 Your First Steps in Pre-Production
• HA Podcast: Ep 51 Vocalizing Vision
• HA Podcast: Ep 8 Finding Your Visual Rhythm

Module 13 — Terminator Salvation

• Establishing The World: Terminator Salvation
• How To Integrate VFX with Live Action: Terminator Salvation

Module 14 — Swing Vote

• Writer and Director: How To Set Up Your Story in 3 Minutes

Module 15 — Crazy Beautiful

• How To Prep Narrative Storytelling: Illumination Experience

Module 16 — Into the Badlands

• Aerial and Drone Photography: Into the Badlands
• Camera Movement to Enhance Character Development: Into the Badlands
• Challenges of Blocking Night Interiors: Into the Badlands
• How Focal Lengths Assist Character Development: Into the Badlands
• How To Communicate Your Vision to the Director with Color: Into the Badlands
• How To Integrate VFX Plates with Live Action: Into the Badlands
• Set Lighting for Three Cameras: Into the Badlands
• How To Create Color Contrast: Into the Badlands

Module 17 — Adventurers

• Blocking & Composition: Adventurers Part 1
• Blocking & Composition: Adventurers Part 2
• Blocking & Composition: Adventurers Part 3

Module 18 — Semi-Pro

• Using the Script to Pre-Visualize Your Blocking: Semi-Pro
• Understanding Camera Blocking and Breaking the Rules: Semi-Pro
• Using the Rehearsal to Refine the Shot List: Semi-Pro

Module 19 — Deadfall

• Location Scouting: Walkthrough with the Director: Deadfall
• Location Scouting: Theory and Production Design: Deadfall
• Camera Blocking and Setting Up the Scene: Deadfall
• 01 Cinematography: Day Interiors Vol II: Location Scout
• 03 Cinematography: Day Interiors Vol II: Actor Blocking and Rehearsal
• 06 Cinematography: Day Interiors Vol II: Shooting the Master
• How To Block a Scene with Actors: Deadfall

Module 20 — Fathers and Daughters

• How To Block and Light Small Locations: Fathers and Daughters Part 1
• How To Block and Light Small Locations: Fathers and Daughters Part 2
• How To Block and Light for Three Cameras: Fathers and Daughters Part 1
• How To Block and Light for Three Cameras: Fathers and Daughters Part 2
• How To Create Emotional Impact with Color Temperature: Fathers and Daughters
• How To Plan Plot and Execute One Shot Sequences: Fathers and Daughters Part 1
• How To Plan Plot and Execute One Shot Sequences: Fathers and Daughters Part 2
• How To Use a MōVI For Narrative Storytelling: Fathers and Daughters
• Understanding Camera Placement: Fathers and Daughters
• Using a Dolly To Block a Scene: Fathers and Daughters
• What Handheld Camera Tells an Audience: Fathers and Daughters
• 何时牺牲灯光来表演：父亲和女儿

模块 21 — 齐腰深

• 动作序列摄影：如何传递镜头情感（一）
• 动作序列摄影：如何融合摄影风格（二）
• 动作序列摄影：故意打破规则（第三部分）
• 动作序列摄影：后勤：第 4 部分

模块 22 — 导演音乐视频准备与理论 — 凯斯·厄本

• 如何拍摄音乐视频：第一部分
• 如何拍摄音乐视频：第 2 部分

模块 23 — 创造性关系

• 03 海湾里的摄影指导和调色师的关系
• 总监兼DP传播
• HA Podcast 第 5 集：拍摄时与导演的合作

模块 24 — 镜头运动与动机

• 摄影机运动：移动
• 摄影机运动：移动摄影车和 MōVI 组合
• 摄像机运动：MoVi
• 为什么、如何以及何时移动相机
• 如何使用起重机来教育你的观众
• 第一人称视角：激浪

模块 25 — 镜头与构图

• 电影风格镜头：如何让观众产生感受
• 焦距如何影响观众的感受
• 如何选择合适的焦距
• 如何构图主广角镜头
• 通过构图讲述故事 I
• 通过构图讲述故事 II
• 镜头如何辅助叙事 III
• 镜头如何辅助叙事 I
• 镜头如何辅助叙事 II

模块 26 — 聚焦小组与董事的辅导

• 乔丹·布雷迪的焦点小组辅导
• 安德鲁·桑德勒的焦点小组辅导

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为什么要购买这个视频？ 这是一份完整的商业广告导演指南，涵盖创意到商业的各个方面，包括如何准备、如何吸引客户以及如何留住客户。